Digital Media: Guest Bekki Whitney, MDI Marketing

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John has brought Bekki Whitney, MDI Marketing’s Media Director, onto the first episode of Digital Media to discuss multiple topics including:

  • Effect digital media has had on other channels of communication
  • Where do you start with digital media
  • How much to spend?
  • Pay-per-click, keywords
  • Search engines
  • Can businesses do this themselves (digital media)

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