Digital Media: Guest Kristi Gotzian, The Inlander
Kristi Gotzian, Advertising DIrector at The Inlander, sits down with John. Some of the topics discussed include:
- Her work at The Inlander
- Effectiveness of print combined with digital advertising
- Retargeting messages to audience online
- Sponsored content
- Building traffic
- New Happy Hour locator offered by The Inlander
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