Digital Media: Guest Kristi Gotzian, The Inlander

Kristi Gotzian, Advertising DIrector at The Inlander, sits down with John. Some of the topics discussed include:

  • Her work at The Inlander
  • Effectiveness of print combined with digital advertising
  • Retargeting messages to audience online
  • Sponsored content
  • Building traffic
  • New Happy Hour locator offered by The Inlander